Graphic Design, Art Direction, Creative Direction, Branding, Visual Identity Design, Motion Design, Screen Design, Concept, Research and Strategy

PROTOCOL 14

(Magazine) Protocol is an interdisciplinary and independent magazine about current discourses on architecture. Initiated by architecture students at the Berlin University of the Arts, it is published annually with changing focuses and is created in cooperation with students of the graphic design class. The fourteenth edition consists of a catalog of articles that deal in a variety of ways with the topic of non-conformity in architectural practice. (Collaborators: Josephine M. Aymar, Annika Kiefer, Stefanie Messner) (protocol-magazine.de) (2024)
Protocol 14 in a bag Cover of Protocol 14 Pages of Protocol 14

AUTOPOESIE

(Publication, Animation) The form is flexible, what is reduced is complexity, only dynamics stabilizes what autopoiesis moves. The incessant dynamization of our society as well as the relentless increase in the efficiency of design processes allows us to understand the sense of stability as a meandering state. The dynamics of modernity thereby encompass the paradoxical necessity of being dependent on systematic increase in order to maintain the status quo. This complementarity of the need for change and the tendency towards rigidity is expressed in a moving graphic system whose inherent dynamism manifests itself in a sequential series of individual images. (2023)
Publication, cover and backcover Reproduction, pages

LOOP KEBAB

(Branding, Screen Design) The visual identity of a new kebab store was developed in close collaboration with the interior architects (Studio)Bonfim. The result is a cohesive brand experience that merges space, graphic design, and digital communication into a singular narrative. (loopkebab.com) (2025)

CH4YN

(Artist Identity, Album Artwork) A new visual identity for the Berlin-based DJ and producer, whose sound blends uplifting trance with contemporary electronic textures. The design combines clarity and atmospheric motion to reflect CH4YN’s energetic musical language. (Art Direction: Niclas Moos; Photography: Matthias Leidinger) (2024)
The Edge, Disc Album Artwork

DAWN SISTERS

(Keyvisual) A photography exhibition by Austrian artist Erwin Polanc at the Akademie Graz, presenting his striking explorations of darkness and digital perception. (2025)
Exhibition Window Exhibition Poster

BERLIN SUMMER UNIVERSITY OF THE ARTS

(Keyvisual) The Berlin Summer University of the Arts is home to a multitude of workshops and courses incorporating all disciplines of the Berlin University of the Arts. The summer clock was chosen as the visual identity of the year 2023. (summer-university.udk-berlin.de) (Award: 100 Best Posters D/A/CH) (2022)
Poster, A0 Flyer, DINlang Tote bag

STUDIO BONFIM

(Corporate Identity) An architectural and design practice in Wien and Porto by Katharina Hohenwarter und Michael Hafner. (studiobonfim.com) (2024)

KLAUS WANKER

(Art Catalogue) A myriad of small wooden pieces protrudes from a tarry surface, reminiscent of an oil film, yet recalling at the same time distant cratered landscapes, whose colour appears by turns a glossy black and matt grey according to the perspective […]. (klauswanker.com) (2022)
Art catalogue, cover and backcover Art catalogue, pages

DAS OFFENE HAUS

(Exhibition Identity) The subject of the exhibition of photography at Forum Stadtpark is the “Haus Schwarz” as an “open house”. Hannes Schwarz was an Austrian painter who, after World War II, developed a unique visual language critically engaging with history, particularly the atrocities of war and Nazi ideology, making him a significant figure in the Graz art scene. The "Haus Schwarz", designed by the Werkgruppe Graz, forms a bracket for numerous stories from the founding phase of the Forum Stadtpark. (Idea: Günter Koberg and Heidrun Primas; Exhibition design: Elisa Wüntscher) (2025)
Exhibition entrance

THE HAPPY READER

(Publication) What makes us happy? What unhappy? A question that provokes diametrically opposed answers, depending on who it is addressed to. 22 columns—written by Carolin Emcke, publicist and author, winner of the »Friedenspreis« of the Deutscher Buchhandel«—form the textual underpinnings of a reader devoted to this question and illustrating the answers on behalf of princes, individual cases, egomaniacs and profiteers. (2022)
Publication, Cover and Backcover Reproduction of pages

GRAFIKKLASSE

(Exhibition Identity) Visual identity of the exhibiton for the graphic design class, part of the small rundgang taking place in winter 2023 at the University of the Arts Berlin. (2023)
Flyer

BANALE

(Festival, Exhibition) In 1993, when an exhibition was first organized by architects for architects from the drawing rooms of the University of Technology Graz, the banale was continued in the following years with an opening in terms of content as an interdisciplinary series of exhibitions. So this year's banal in the summer of 2021 is to be organized as an open-minded, interdisciplinary retrospective with an overarching banal topic, in keeping with the lively and critical culture of discussion that prevails in the drawing rooms. To begin with, an action in public space—the construction sins procession. (banalebanale.at) (2021)
Books Shirt

PROTOCOL

(3D Poster) Protocol is an interdisciplinary and independent magazine about current discourses around architecture. Initiated by architecture students at the Berlin University of the Arts, it is published annually after gathering content through an open call. (Collaborators: Josephine M. Aymar, Annika Kiefer, Stefanie Messner) (protocol-magazine.de) (2023)

HAPPY NEW YEAR

(Postcard) The uncertainty about which year we actually seem to be stuck in is the expression of this postcard, which was sent out by the Berlin University of the Arts as New Year's greetings for the turn of the year to 2022. (2021)
Card Card on chairs at the concert hall

RAUCH & SEIFENBLASE

(Publication) Contrary to the view of zero as a state of stagnation, in this work it is understood as the center of a dialectical process that continually oscillates back and forth between two opposites. Zero is not a symbol of stagnation, but that of a dynamic alternation between positive and negative, plus and minus, thesis and antithesis. In an experimental design process, six designers react to each other in a cycle. In the process, a work is continuously interpreted and a counterpole to it is formed. The reaction can be of visual as well as content-related nature—only format and color were determined. The result: 48 images, fanned out in a reaction chain. (Collaborators: Josephine Aymar, Anna Beilmann, Lisa Leitgeb, Willie Neumann, Iuliia Volokhina) (2022)
Publication

CULTERIM STUDIO SHOW

(Poster) Since 2023, Culterim (@culterimgallery) has been providing studios for artists in a former workers house at Herzbergstraße 125–126 in Berlin-Lichtenberg. Now a selection of the artworks created on site will be exhibited. 17 artists currently working in the studio house are showing their work in the exhibition space of the Culterim Gallery at Gesundbrunnen. (2024)
Poster

FOAM

(Artwork) The new album by Leipzig-based drummer and composer Mathias Ruppnig, featuring collaborations with Kurt Rosenwinkel, Tony Tixier, Musina Ebobissé, Joandèr Cruz, Lorenz Heigenhuber, Matilda Abraham, and Roland Hanslmeier. (2025)

94513 CHARACTERS

(Publication) The new, the unknown and the different—associations that are caused by these terms are often perceived by many as a burden. Relief is often sought in conventions that are even vigorously defended if they should not be taken into consideration or questioned anymore. And yet it is actually the opposite attitude that is worth striving for: thinking against the norm. The aim of this paper is not to show a graphical discussion of changes and adaptions, but rather a substantive one. Questions of design are only secondary in that process. Once most of the content-related barriers have been removed, the graphic design options can be explored at the next level. 94513 characters—a norm criticizes a norm. (Award: Red Dot) (2020)
Publication 1 Publication 2

MADE MEMORY

(Film Titles) An essay film about memory and its construction by Vincent Carter. The film follows the life of a female protagonist, portrayed in five scenes that reflect key, often-stereotypical, moments of human life. (2024)

ENDYM

(Album Artwork) The online music gallery 25/41 provides a platform for DJs and visual artists to collaborate and blend the worlds of music and visual art. As a result of this synergy, the cover art for this project was crafted in tandem with the production of Endym's techno mix. (2541.at) (2022)
Album Artwork

EINWERK

(Poster, Website) A lecture series where students invite architects to their working space, to present one single project. Based on the project, concept, details and processes can be shared and discussed afterwards. Locally anchored at the TU Graz as well as the University of Innsbruck, the series aims to connect students from the two cities with architectural practice and facilitate an exchange of views on current architectural events. (einwerk.at) (2024)
Poster

Paul Pacher is a graphic designer working at the intersection of creative direction and visual communication. His work combines a systematic approach with a focus on dynamic expression, allowing ideas to unfold across both static and moving formats. He holds a Master’s degree in Graphic Design from the University of the Arts Berlin, an academic influence shaping a holistic reflection on contemporary culture resonating in a articulated visual language.

Services

Graphic Design, Art Direction, Creative Direction, Branding, Visual Identity Design, Motion Design, Screen Design, Concept, Research and Strategy

Selected clients

Banale
Berlin Art Week
Culterim
Diskursiv
Elisa Wüntscher
ETH Zürich
Forum Stadtpark
Humboldt-Universität zu Berlin
Initiative Neue Musik Berlin
Manifesta
Massachusetts Institute of Technology
Nobel Peace Center
MuseumsQuartier
Ortweinschule Fotografie
Protocol Magazin
Salzburger Festspiele
Studio Bonfim
Sony Music
Teddy Cruz + Fonna Forman
Technische Universität Graz
Universität der Künste Berlin
Universität Graz
Universität Wien
Wiener Festwochen

Worked for/with

NODE Berlin Oslo
Studio Bruch
Rosebud
En Garde

Exhibitions

2024

International Poster Exhibition, Olympia Gallery


2023

100 beste Plakate, Kulturforum Berlin, MAK Wien et al.


2021

Banale, Griesplatz 5, Graz


2021

BKMC Global Poster Design Competition, Virtual


2021

The designer next to you, Designforum Steiermark


2020

Winners Red Dot Award, Red Dot Design Museum


2019

First there is Dotter, Designforum Steiermark

Awards

2024

It’s a book Award


2023

100 beste Plakate


2023

International Poster Competition


2020

Red Dot Award: Brands & Communication Design

Talks

2022

Art Directors Club, Creative Club Berlin

Features/Publications

2024

Typo/graphic Posters


2023

International Poster Book


2023

Buch der 100 Besten Plakate


2023

Schick Toikka Typefaces


2023

Typo/graphic Posters


2022

25/41 Digital Music Gallery


2022

Swiss Typefaces


2021

404 archive for creative coding


2020

Red Dot Design Yearbook

All work © by Paul Pacher unless otherwise stated.

(Information according §5 e-commerce, §14 corporate code, §63 disclosure requirement, §25 media law);

Registered office:

Paul Pacher, Inge-Morath-Straße 53, 8045 Graz, Austria;

VAT:

ATU78655224;

Liability for Links:

Our offer includes links to external third party websites. We have no influence on the contents of those websites, therefore we cannot guarantee for those contents. Providers or administrators of linked websites are always responsible for their own contents. The linked websites had been checked for possible violations of law at the time of the establishment of the link. Illegal contents were not detected at the time of the linking. A permanent monitoring of the contents of linked websites cannot be imposed without reasonable indications that there has been a violation of law. Illegal links will be removed immediately at the time we get knowledge of them;

Copyright:

Contents and compilations published on these websites by the providers are subject to German copyright laws. Reproduction, editing, distribution as well as the use of any kind outside the scope of the copyright law require a written permission of the author or originator. Downloads and copies of these websites are permitted for private use only. The commercial use of our contents without permission of the originator is prohibited. Copyright laws of third parties are respected as long as the contents on these websites do not originate from the provider. Contributions of third parties on this site are indicated as such. However, if you notice any violations of copyright law, please inform us. Such contents will be removed immediately.

Get in touch for further information, collaboration or project inquiries

+436641844446
mail@paulpacher.com
@instagram